Become a leader in one of the fastest-growing industries.
In Bethany College’s digital marketing program, you will build a foundation in the constantly-evolving field of marketing. When you transition to your professional career, you will part Bethany with above and beyond the necessary knowledge to fill critical roles in a field that ranks among the top most in-demand jobs.
Our program provides you with opportunities to take courses that will not only pique your creative interests but prepare you for your future career. Experienced faculty will push you to succeed throughout our curricula of traditional courses focused on marketing campaigns for sales, engagement, and activation, to engaging modern courses featuring meme culture and marketing, influencer marketing and referral programs, psychology of virality, and viral contests.
Areas of Study
- Digital Marketing (major)
Careers in Digital Marketing
- Search Engine Optimization (SEO) Strategist
- Search Engine Marketing (SEM) Strategist
- User Experience (UX) Designer
- Content Creator
- Digital Marketing Analyst
- Email Marketing Specialist
- Web Developer
- Advertising Manager
- Market Research Analyst
- VR Developer
- Data Analyst
Meet the Faculty
Ed.D., MBA, B.A., West Virginia Universitytpauls@rare-coin-dealer.com
Digital Marketing Courses
At Bethany, you’ll find a curriculum that distinctively prepares you for a successful career in the field of digital marketing.
Your required courses will include:
- BUSI 242 Social Media Marketing
This course explores how to effectively use social media to move these consumers to action. In order to be a successful marketer, students will learn how to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of such marketing efforts. This online class has optional live sessions.
- BUSI 342 Email Marketing
This course covers email marketing campaign strategies. Students learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, students will know how to write emails that drive consumers to take desired actions and how to structure campaigns for maximum effect. Students will also build their own marketing campaign. This online class has optional lives sessions.
- BUSI 346 SEO/SEM
This course covers the use of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as marketing tactics in effective and efficient marketing strategies employed by organizations. Companies use SEO and SEM to ensure that potential consumers see them first ever time they utilize a search engine. By the end of this course, students will learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to a company's website. This online class has optional lives sessions.
- BUSI 362 Digital Marketing Analytics
This course covers how to analyze digital consumer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. The ability to use this data is what differentiates successful marketing efforts from failed ones. This online class has optional live sessions.
- BUSI 246 Viral & Organic Growth
"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. In this course, students will earn what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, students will understand what drives viral sharing and learn how to facilitate it. This online class has optional live sessions.
- BUSI 460 Marketing Research
The methods and techniques of securing, analyzing, and interpreting data for effective marketing management decision making will be explored. The course focuses on the conceptual design of marketing research studies and the interpretation of data.